Plumbing & Electrical Membership

The leading network of electrical and plumbing contractors in Australia and New Zealand.

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Centrally managed, nation-wide service for multi-site customers

Laser Group

Laser Group is a proud family of quality-focused trade service professionals in the plumbing and electrical industry. Our multi-award winning Laser Plumbing and Electrical Groups have experienced phenomenal growth and we are delighted to be the leading network of plumbing and electrical contractors in Australia and New Zealand.

Laser Group's market leadership position has been earned through innovation, planning, use of quality systems and attention to providing the highest levels of customer service.

Laser Group's Dependable Spirit

From our modest beginnings in 1983, Laser Group has maintained its core structure and customer values to grow into one of the largest plumbing and electrical contractor networks across Australia and New Zealand.

Laser Group was co-founded in 1983 by David Clemmett and Peter Bassett, when the pair started the electrical contractor company 'Laser Electrical Ltd'. Clemmett and Bassett grew their company through the eighties into one of the largest of its kind in Auckland, New Zealand.

Laser Group's innovative systems, unique business model and loyal customers make it the top service provider for plumbing and electrical needs across Australia and New Zealand.


The Competitive Advantage of Joining Laser

Laser Group's innovative business model allows us to provide our Members with access to software systems and administrative support to help them achieve their goals.

Today, Laser Group has more than 250 Members who employ over 2,300 staff in their Members' network in Australia and New Zealand. Laser Group continues to broaden its membership base as we are set to grow our contracting companies to over 500 members across Australasia.

We provide systems supportive of business planning & development."

Steve Keil
CEO & Managing Director
Laser Group Australia


littil LED Lights Case Study

19 Apr 2018

littil LED Lights Case Study

Erin Bull from Laser Electrical Yarraville discusses working with Littil, suppliers of LEDs to Laser. Littil products are great value and very competitive, when compared with other LED brands in the Australian market.

Category : Blog

Laser Plumbing & Electrical Tradies Making A Difference

13 Apr 2018

Laser Plumbing & Electrical Tradies Making A Difference

Laser Plumbing and Electrical has announced that 500 plumbers and electricians will spend a day fixing plumbing and electrical issues at St Chads in Rotorua, New Zealand as part of the the trans-Tasman conference LaserCon 2018. Champion race car driver and New Zealander Steve Richards, who is also the Laser Ambassador, will be helping Laser Plumbing and Electrical at the St Chads project.

Category : Latest News AU

Making a difference at CPC2017

09 Apr 2018

Making a difference at CPC2017

Aidan Ward may be just 24, but his plumbing career has already reached great heights. After being selected to fly to remote Indonesia to represent Team Australia in Community Plumbing Challenge 2017, the young plumber has proven himself in more ways than one.

Category : Latest News AU

Local Pride in Massive Stadium Project

29 Mar 2018

Local Pride in Massive Stadium Project

WHEN work on the C.ex Coffs International Stadium is completed, therell be a lot of local people wholl be able to look at it and say they helped build it. Including the team at Laser Electrical Coffs Harbour.

Category : Latest News AU


LaserCon 2018 Rotorua

Laser in the Media
What it takes to support an international network of trade businesses

Steve Keil is the driving force behind the Laser network which supports more than 250 plumbing and electrical contracting businesses across Australia and New Zealand.

After several years of building, training and maintaining their own software, Laser turned to simPRO for a solution to support their growing community.

Read article


Steve Keil - Leadership with a Laser Focus

Steve Keil has a relaxed and yet strong leadership style and has a great skill in following a vision and what a big vision it is, as he leads the biggest franchise/group in his field in Australia and New Zealand - The Laser Plumbing and Electrical Group. Listen below for his interview with Glenn Azar.


Is race car sponsorship a smart marketing strategy?


Timbo Reid | Small Business, Big Marketing

Have you ever wondered what the ROI on sponsoring a race car is? What is the point was in having your logo on a race car that was belting down the race track at 200 km/hr. Is it really good brand awareness? Is it really worth the money? How much does it cost anyway?


There is a better way to run a trade business.