Plumbing & Electrical Membership

The leading network of electrical and plumbing contractors in Australia and New Zealand.

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Centrally managed, nation-wide service for multi-site customers

Laser Group

Laser Group is a proud family of quality-focused trade service professionals in the plumbing and electrical industry. Our multi-award winning Laser Plumbing and Electrical Groups have experienced phenomenal growth and we are delighted to be the leading network of plumbing and electrical contractors in Australia and New Zealand.

Laser Group's market leadership position has been earned through innovation, planning, use of quality systems and attention to providing the highest levels of customer service.

Laser Group's Dependable Spirit

From our modest beginnings in 1983, Laser Group has maintained its core structure and customer values to grow into one of the largest plumbing and electrical contractor networks across Australia and New Zealand.

Laser Group was co-founded in 1983 by David Clemmett and Peter Bassett, when the pair started the electrical contractor company 'Laser Electrical Ltd'. Clemmett and Bassett grew their company through the eighties into one of the largest of its kind in Auckland, New Zealand.

Laser Group's innovative systems, unique business model and loyal customers make it the top service provider for plumbing and electrical needs across Australia and New Zealand.

The Competitive Advantage of Joining Laser

Laser Group's innovative business model allows us to provide our Members with access to software systems and administrative support to help them achieve their goals.

Today, Laser Group has more than 250 Members who employ over 2,300 staff in their Members' network in Australia and New Zealand. Laser Group continues to broaden its membership base as we are set to grow our contracting companies to over 500 members across Australasia.

We provide systems supportive of business planning & development."

Steve Keil
CEO & Managing Director
Laser Group Australia

2018 Armidale Business Awards

16 Aug 2018

2018 Armidale Business Awards

The Armidale Regional Business Awards recognise the achievements of their local businesses and their employees. As well as being a finalist for Excellence in Customer Service - Trades and Services, Laser Electrical Armidale was also recognised for their customer service.

Category : Latest News AU

What Comes Next?

06 Aug 2018

What Comes Next?

There comes a time when every contractor wants to pull up stumps and retire. Laser Group's Steve Keil outlines the seven dos and dont's of effective succession planning.

Category : Latest News AU

St Chad Charity Event

05 Jul 2018

St Chad Charity Event

About 500 Laser Plumbing & Electrical tradespeople converged in Rotorua this June for the trans-Tasman LaserCon 2018 conference. As part of the event, they and their families spent a day at St Chads fixing plumbing and electrical issues, as well as carrying out general maintenance.

Category : Latest News AU

Conferences Giving Back

04 Jul 2018

Conferences Giving Back

June is typically a busy month in Rotorua, with the city hosting a number of large conferences. One to note is LaserCon which saw over 500 Laser Group electricians and plumbers fly, drive and bus in from all over NZ and Australia. The majority of the delegates were here for four nights, the conference programme had them attend a number of amazing social functions at Te Puia, Skyline and Hobbiton, with the main event and gala dinner held at the Energy Events Centre.

Category : Latest News AU

LaserCon 2019 Melbourne

Laser in the Media
What it takes to support an international network of trade businesses

Steve Keil is the driving force behind the Laser network which supports more than 250 plumbing and electrical contracting businesses across Australia and New Zealand.

After several years of building, training and maintaining their own software, Laser turned to simPRO for a solution to support their growing community.

Read article

Steve Keil - Leadership with a Laser Focus

Steve Keil has a relaxed and yet strong leadership style and has a great skill in following a vision and what a big vision it is, as he leads the biggest franchise/group in his field in Australia and New Zealand - The Laser Plumbing and Electrical Group. Listen below for his interview with Glenn Azar.

Is race car sponsorship a smart marketing strategy?

Timbo Reid | Small Business, Big Marketing

Have you ever wondered what the ROI on sponsoring a race car is? What is the point was in having your logo on a race car that was belting down the race track at 200 km/hr. Is it really good brand awareness? Is it really worth the money? How much does it cost anyway?

There is a better way to run a trade business.